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Music Video Structure Analysis- Including Goodwins Ideas

Below is an embedded prezi I created in order to show my understanding of how a music video is constructed. I began using basic titles which included the basic structure, performance, narrative etc. Then I included Goodwin's key ideas to identity and how each of his ideas were constructed in the music video.This allowed me to gain a clear understanding of how a music video was structured and why each element was used in order to appeal to the demographic.  
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Institutions: Record Label

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Music Video Structure

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Katy Perry- Roar   https://www.youtube.com/watch?v=CevxZvSJLk8 Music videos often contain a number of different elements: Performance, Narrative, Thematic, Symbolic. Performance- In Katy Perry's Roar video she is seen to appear performing in an unusual surrounding, which in this case is a jungle. The video contains many close ups of the artist and there is a particular visual style that seems to go with the artist which is her clothing. Katy is the figure of an erotic gaze, an object of male desire which is a voyeuristic gaze. Narrative- The video tells a story that is featured in the lyrics or is suggested by the lyrics. In this music video binary opposites are used to show the day vs the night. Also Todorov's narrative theory is shown in this music video as, at the beginning there is a clear equilibrium which clearly sets the scene with both male and female being in the frame, a disruption then occurs when the tiger comes on screen sweeping the male of his feet. Due to...
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