Audience Feedback

https://forms.office.com/Pages/DesignPage.aspx#Analysis=true&FormId=6NoSaA9nYUGP0nCJ4fq3vlYk_ZbWDcBOu_lux75jfiNUM0NTT1ZJN0FaV0RGR0RGMjdLWlhDRlhRTi4u

The majority of respondents who have answered this questionnaire are 17 years old or younger; this tells me that my target audience is aimed at adolescences. For my music video I may use younger people or older people. Although the demographic is 17 year old's (or younger), I believe that the demographic will be able to relate to the song no matter what age the person is within the music video.

Mainly females answered my questionnaire, this suggesting that only females are interested in engaging with more interactive things, as this survey was posted on social media; it shows that men are more passive and docile while women prefer to engage with activities.

The main response to Young and Rubicam's 4c's model, people responded mostly as The Struggler. This links to the narrative of the indie genre as they mainly talk about real life problems and narratives that people can relate to. Therefore as the demographic responded in the perception that they see themselves as strugglers, the genre I have chosen and then song that I intend to use will relate to them.

"Meaningful lyrics" was the response that the demographic would expect to see within an indie genre music video. During my research into analysing indie music videos, I found that indie music videos do have meaningful narratives, therefore when I create my music video, the demographic will be fulfilled in what they are consuming as that is what they expect to see. 67% of respondents said that they would expect to see light colours in an indie music video. However when I researched and analysed indie music video I found that mainly darker colours were used, however as the demographic have responded that they would expect light colours, therefore within my music video I can challenge the conventions that are used in indie music videos by using light colours rather than darker colours.

People responded that their favourite band was Oasis; consequently I will be creating a music video to an Oasis song in order to appeal to my demographic.

The main response for what the demographic would expect the narrative to be was "romance", in addition to the response beforehand when choosing a song to create a music video to, the band should be Oasis and the narrative should be about romance in order to appeal to the target audience.

When analysing music videos I found that narrative was the most important aspect in an indie genre music video, although the demographic have responded with that they prefer both narrative and performance, so again challenging the conventions of an indie music video.

People responded that they do expect the artist to be in the music video but not all the time. So in order to appeal to my demographic, I will have to choose someone as the main vocalist and create them to be in the music video but not all the time. I also need to make the main artist recognizable to the demographic so they can understand that they are the main artist and not just a band member.

People also responded that the clothing they associate with was jeans which 13 people voted for, 10 people responded with coats and jackets, 9 people responded with accessories such as sunglasses along with another 9 people who voted for shirts so with very close numbers I can use these responses in order to create costumes for my 'artists' that are going to feature in my music video.

The location that the demographic would expect an indie genre to be set in would be "the streets", after analysing and researching conventions of an indie music video, easily accessed locations are used therefore adding another convention to my music video.

The main response was that people do use social media to follow their favourite bands/artists, so in order to make my music video appealing to my demographic; I believe that it should be in a format that can be shared across all social media websites. Therefore this increases the promotion of my music video and the band themselves.

Quick cuts were the response that the demographic would expect to see in an indie genre music video. This is conventional as when I explored and analysed indie genre music videos, I found that a lot of quick cuts between shots were used, this creating a conventional aspect that I can include in my music video and it will also appeal to the demographic.

The lyrics were seen to be the aspect that most attracts the demographic to the music they are listening to, therefore just like in the responses from other questions the narrative has got to relate to the target audience and be about "romance" as that was seen to be the aspect that they would most associate with the indie genre.

Arctic Monkeys- Why'd you Only Call Me When You're High, was the advert that respondents chose as most appealing and most likely to persuade them to buy the album. When I create an advert a digital I need to follow the conventions that they have used for that album cover in order to appeal to my demographic.

I decided to format this questionnaire electronically as it can be shared on different social media, and attract our target audience. If I was to do a paper format questionnaire, I believe that many people would just throw it away and I would have not received as many responses as I did, this is due to media saturation. I attracted the demographic as I asked them about what they would want to see/ what the best aspects are or the location most associated with indie genre music videos and asked them their opinions so it would appeal to them, so from their music video experience they were able to reflect upon that to help me produce a conventional or unconventional music video dependent upon the responses I have received, but with aspects they would want to see and exclude parts that they wouldn't enjoy.

I found that within my research my demographic found that in indie music videos there are many quick shots, so I will use this feedback and apply it into creating my music video. 
The demographic found that the lyrics attracted them to the indie genre, so I will therefore choose a song where the lyrics can be interpreted into many different meanings.Lastly, the Arctic Monkeys 'AM' was the most appealing advert and would persuade them to buy the advert. Therefore, I will use this layout to produce my ancillary texts in order for it to appeal to my demographic.